Jon McBride
Lessons learned from running 60+ takeovers in a campus-wide takeover day
It took us almost a year to figure out how to do it and multiple weeks to plan and organize it, but now that's it's over, I'm happy to...
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Jon McBride
Sep 7, 20206 min read
How to implement and excel with an Instagram takeover series
At higher ed social media conferences, on webinars and in consultant website blog pieces (hi 👋), the word "authentic" might be the most...
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Jon McBride
Sep 7, 20202 min read
Takeover spotlights: a takeover option with a quicker turnaround, less participant requirements
When campus experiences went remote at the beginning of the coronavirus pandemic, we quickly figured out that the traditional takeover...
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Jon McBride
Sep 7, 20202 min read
My favorite #MyViewFromBYU Instagram story takeovers
The #MyViewFromBYU takeover series has been our most important social property for the past five years. It has allowed for a measure of...
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Jon McBride
Sep 6, 20203 min read
What being authentic in social media marketing really means
We've been using this term for a while now, in various ways and contexts. I think it's worth breaking it down a little to define what...
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Jon McBride
Jul 11, 20208 min read
Emotions are information: How to process and endure through the hard times as a social media manager
There's no doubt that there are some hard days as a social media manager. In the past few months, amid a global pandemic and significant...
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Jon McBride
May 19, 20202 min read
Adding Value through a Social Media Awards Program
It's always nice to be awarded for your work. It's extra nice when you can share that recognition with your superiors as evidence of the...
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Jon McBride
Jan 1, 20206 min read
Kate Hansen, Beyoncé and the biggest pitch I've ever landed
Let me tell you about Kate Hansen … our BYU student who found internet fame. As you can see, she competed in the Sochi Winter Olympics in...
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Jon McBride
Aug 30, 20192 min read
Training faculty on social media use
A lot of colleges and universities have been doing this for a while now, but at BYU we just started a faculty social media workshop as...
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Jon McBride
Aug 27, 20191 min read
Guest blog: eduWeb love story
I was so honored to receive the 2019 eduWeb Summit Award for Industry Excellence. The eduWeb Digital Summit has been such an important...
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Jon McBride
Jul 1, 20194 min read
From crowdsourcing to ambassadorship: Utilizing student feedback, content and workforce
The following piece is based off of my presentation on this topic at the Higher Ed Experts HESM19 Conference Students want to hear from...
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Jon McBride
Mar 19, 20191 min read
Guest blog: How BYU adopted instagram stories to address sexual assault on campus
I've presented on this project throughout the country multiple times now. Outside of an hour-long presentation, this piece from Volt...
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Jon McBride
Feb 14, 20191 min read
Guest podcast appearance: Higher Ed Social
I was honored to be on the sesquicentennial episode of the Higher Ed Social podcast with Jackie Vetrano and Lougan Bishop. Jackie and...
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Jon McBride
Oct 11, 20181 min read
Guest podcast appearance: Hashtag Higher Ed
It was a pleasure speaking with Steve App on this episode, really diving into our work on the Instagram story at BYU aimed to educate our...
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